Welcome to Nancy Carlson’s Online Portfolio.


As a message driven designer with strengths in corporate and business-to-business communications, I’m passionate about creating design that is both visual and functional.

My PR agency experience includes designing for a diverse group of global corporate brands. Working with account teams, using strategic thinking, I created design solutions that worked with their objectives. For corporate clients, the design adhered to brand guidelines. Other times, or for special campaigns, I’d develop the look from the start and carry it throughout all the items used for the event, from concept through completion. This was great experience as the clients were from different industries and their project needs varied. I created logos, corporate and business to business brochures, corporate reports and internal communications, ads, special kits and event and lobby banners.

As an independent designer, that list has expanded to include responsive website design and infographics. Along with corporate work, more business to business client work has been added.

Typically, I manage the design side of a project from concept through final art. Many projects involve collaborating with a team that may include: account managers, clients, writers, web developers, print production managers, printers and others. I’m proficient in Illustrator, InDesign and Photoshop and knowledgeble about html, with some working experience in CSS and WordPress. For more details about my skill-set, project and account experience, please see below.

Have something in mind? Please contact me to discuss ways I can work with you by designing communication materials that meet your needs. nancycarlsondesign@rocketmail.com 773-621-3767

Strengths:

– understanding objectives
– providing creative solutions that bring the message to life
– communicating information according to its hierarchy of importance
– establishing and solidifying a look across all visual media
– using typography
– understanding code and responsive website design
– working as an active partner and collaborating with the rest of team
– meeting deadlines

Project Experience:

– infographics
– website design
– corporate social responsibility reports
– brochures/annual reports
– logo design
– event branding
– internal communications
– lobby and event displays
– advertising
– promotion packaging

Select Project Client Experience:

– Allstate
– AstraZeneca
– Bank of the West
– BASF
– Career Education Corporation
– Chevrolet
– Coca Cola
– Gatorade
– Hormel Foods
– Illinois Venture Capital Association
– LG
– Miller Light
– OnStar
– Pure Michigan
– Takeda Pharmaceuticals

Contact: nancy.carlson@rocketmail.com 773-281-2611/c 773-621-3767